ITO slogan I travel original

Not to escape, but to arrive. Not to follow, but to find. Not to become someone else, but to come back to who I've always been.

We travel with curiosity.

It pulls us toward the unfamiliar—new places, new rhythms, new versions of ourselves.


We travel to be real.

Away from the roles we play, we find what's always been there: our own voice, our own pace, our own way.


We travel to return.

Not to where we started, but to who we are. Every journey is a chance to put things back in place—and to step forward, lighter, clearer, more ourselves.

Our Vision.

We aspire to be the enduring companion of travelers everywhere.


Our Mission.

We craft travel products that are stylish and functional, designed for the needs of every traveler.

Why ITO

Conventional luggage has always been a burden to your travel experience while having a huge toll on your overall style. Since 2007 we have made it our mission to design the most sophisticated suitcases without sacrificing functionality and creating them with exceptional craftsmanship.

Award-Winning Design

Made for those who put extra care into their travel style, we are one of the first luggage brands to receive multiple design awards.  Our popular GINKGO series received the Red Dot Design Award in 2014, and our best-selling PISTACHIO series received the iF Design Award in 2019.

Travel Sustainably

During the production process of ITO luggage, it is inevitable that some "work-in-process items" are created. These items are not scraps or waste, but have identical performance and materials required for production. The only difference is that their color or flaws do not meet the required standards. However, precisely because of this, the uneven flow of colors or randomly occurring flaws give each "work-in-process item" its unique character and vitality. ITO RAW PROJECT aims to transform these items that would otherwise become true waste into items with higher value and uniqueness through design.